Women everywhere know and adore Victoria’s Secret for their great bras, cozy PJs, and sexy lingerie. Not to mention the renowned Victoria’s Secret Fashion Show, starring the stunning Victoria’s Secret Angels. Last summer 2016, Victoria’s Secret launched Victoria Sport, the brands Athleisure line centered on introducing its sport bras, and fitness apparel. The company’s press release boasted: “Making a great sport bra requires all the knowledge we’ve accumulated over thirty years. No brand, anywhere, knows more about bras than Victoria’s Secret. We make the best bras. Period. And now we make the best sport bras.” This was a bold and audacious claim by Victoria Sport, which remains unchallenged.
To live up to this daring statement, the Victoria Sport bra video campaign was focused around how hard the Victoria’s Secret models work for their bodies, which gave Victoria’s Secret Angels Jasmine Tookes, Martha Hunt, Stella Maxwell, Elsa Hosk and Romee Strijd (shown above) a challenging opportunity to show-off their physical prowess. From boxing to rock-climbing to jumping rope, these ladies were more than up to the challenge—and apparently so were the five maximum support sport bras.
The Victoria Sport campaign emphasizes to women that it’s not only about being sexy, but being fit, strong and confident. Giving validity to the universal message that they work hard for their figures and exercise makes them feel healthy and strong.
This season, the Victoria Sport 2017 Collection goes beyond the typical sport bra, and features multiple styles and function options from tops to bottoms that take you from gym, to brunch, and through the day. The new collection offers versatile athletic styles that allow women to feel confident, perform well, all while showing off personal style.
The collection features: Incredible By Victoria’s Secret Sport Bra, Front-Close & Strappy-Back; Knockout By Victoria’s Secret Sport Bra Front-Close Strappy-Back & Front-Close; The Ultimate By Victoria’s Secret Sport Bra & Cross-Train; and The Standout By Victoria’s Secret Sport Bra.
Images courtesy of Victoria’s Secret