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The Iconic $30 Sunglasses Celebrities Love to Wear

Privé Revaux partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson launches the New Icon Collection.

By 19th Hole Staff  |  Oct 20, 2017

Hailee Steinfeld, Ashley Benson, Jeremy Piven and Jamie Foxx in The Icon Collection by Privé Revaux

Following the brand’s successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson styled by creative directors Mariel Haenn and Rob Zangardi.  Along with the new collection, Privé Revaux will also debut prescription glasses and new exciting retailers.

The new Icon Collection pays homage to iconic figures who ignite inspiration, both current and past—The Einstein, The McQueen, The Karl, The Jackie O.  Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy.  Additional features include newly designed hinge screws and more; all still retailing for only $29.95 per pair.

In addition to new styles, Privé Revaux will also expand from traditional sunglasses to prescription sunglasses and optical frames with the new Privélege program. Launching within the next few weeks, Privélege is a subscription service that grants members exclusive access to money saving benefits. For only $29.95/year, members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at $59.95. In addition, members will be privileged with early access to limited-edition frames and exclusive discounts. To enhance the shopping experience, customers can utilize “The Reframer Virtual Try-On,” a digital tool exclusively on PriveRevaux website where customers can upload a selfie to see how any frame will fit their face prior to purchase.

The Icon Collection will not only be available online at PriveRevaux and retail giant Amazon but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November.

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