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Brooks Brothers Celebrates 200th Anniversary

America’s oldest apparel brand, Brooks Brothers celebrates its milestone two hundred year anniversary — featuring yearlong bicentennial celebrations around the world, beginning with its first-ever fashion show in collaboration with Pitti Immagine Uomo 93 in Florence, Italy.

By 19th Hole Staff   |   Jan. 15, 2018

Brooks Brothers Fashion Show

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Since opening its doors in 1818, on the corner of Catherine and Cherry Streets in New York City, Brooks Brothers has grown from a small family haberdasher to become a global brand that has shaped and defined American style.

On January 10, 2018, Brooks Brothers staged its first-ever fashion show — in collaboration with Pitti Immagine Uomo 93, within the storied Salone dei Cinquecento in the historical landmark Palazzo Vecchio in Florence, Italy. The Palazzo Vecchio was also the site of a sweeping retrospective of Brooks Brothers’ legendary archives.

Brooks Brothers Fashion Show

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers was the first company to offer ready-made suits, the inventor of the button down collar shirt in 1896.

“Our anniversary marks a significant and historic milestone not only for Brooks Brothers but also for the fashion industry,” said Claudio Del Vecchio, Chairman, and CEO of Brooks Brothers. “This is a moment to celebrate two hundred years steeped in both tradition and innovation.”

“Pitti Uomo is the global platform for the menswear industry and Brooks Brothers proudly accepted the invitation to celebrate our bicentennial this year,” Del Vecchio added.

“We are really pleased that Brooks Brothers has chosen Florence and Pitti Uomo to start the twelve months of celebrations for such an important anniversary,” said Raffaello Napoleone,” CEO of Pitti Immagine.

“Brooks Brothers will be the Special Event at this coming edition of the fair: an occasion marking the 200 years of history of a brand that has become a true icon of style, with a series of events that will take place in a symbolic venue of the city. Pitti Uomo once again demonstrates that it is the ideal place for the events and celebrations organized by the world’s very best brands thanks to its extraordinary public and unique atmosphere”.

Brooks Brothers Fashion Show

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

American style icon, Brooks Brothers has had the unique distinction of outfitting 40 out of 45 US Presidents.

Brooks Brothers was the first company to offer ready-made suits, the inventor of the button down collar shirt in 1896, and responsible for popularizing fabrics such as madras and seersucker. The company has had the unique distinction of outfitting 40 out of 45 US Presidents as well as creatives, industry leaders, and Hollywood’s elite throughout the world.

The founder of Brooks Brothers, Henry Sands would be proud. Today, the company he created two centuries ago is a legendary international retailer, best known for its timeless and classic elegance, quality, craftsmanship, and innovation. Brooks Brothers currently operate over 280 stores in the United States and more than 700 locations internationally in 45 countries.

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

Brooks Brothers

Brooks Brothers Fashion Show at Pitti Uomo 93 | Images by Giannoni Giovanni

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